Link: Beneful Prepared Meals.pdf (application/pdf Object).
BENEFUL® ELEVATES PET FOOD TO NEW HEIGHTS WITH
INTRODUCTION OF FIRST-EVER PREPARED MEALS™ FOR DOGS
Family-Style Food Is Made With Real, Wholesome Ingredients and
Showcased In Ready-to-Serve, Clear Pet Food Containers
St. Louis, Mo., March 21, 2006 – Succulent real meat and poultry, wild rice, barley, pasta, spinach, green beans, and carrots. Sounds like the perfect ingredients for a delicious, nutritiousfamily-style meal . . . fit for a dog.
Beneful, one of the most successful premium dog foods on the market, is reinventing dog food as we know it with today’s launch of Beneful Prepared Meals. Delivering the ideal balance of taste and nutrition, this innovative family-style food for dogs is made with real beef, chicken, turkey, pork and lamb with wholesome grains such as wild rice and barley and tender vegetables. The difference is visible, as Beneful Prepared Meals showcase the eight, mouth-watering varieties and real food ingredients in clear, ready-to-serve, re-sealable plastic containers – a new packaging innovation in pet food. The new product is being launched regionally in 2006 in 50 percent of the U.S.
“One of the biggest trends we are seeing among pet owners is the desire to feed their dogs the way they feed themselves – choosing food that is made with real, high quality ingredients that offer the perfect balance of taste and nutrition,” said Steve Crimmins, vice president of dog food marketing for Nestlé Purina PetCare Company, which manufactures Beneful. “With Beneful Prepared Meals, we’ve added epicurean polish to pet food to meet the needs of today’s devoted pet owners who want food for their dogs, not dog food.”