Why hire someone to build your website?

A friend once joked with me, "It doesn't take a rocket scientist to build a web page." And he was right. In this day of $50 "Website Construction Kits" practically anyone with a little time and money can put together a web page. These packages work well enough for simple, personal web pages, but often lack the depth and attention to detail that is necessary for a business website. If these packages truly made it that simple the web would be filled with nothing but beautiful, professional sites, and I'd be out of business.

The truth is that creating an effective professional website is more complicated than simply putting some pictures and text on a page. Like creating a "bricks and mortar" business you need to consider an array of variables that affect the size, scope and style of the "site" your are creating. Who is your potential web market? What does your website add to your existing business? What is the most effective way of capturing their interest, and their loyalty? These are only a few of the questions you should ask yourself as you go about the business of creating your online presence.